Brandblack is a Los Angeles-based apparel and footwear brand, paving their own lane as the fashion-forward sportswear brand. With the sportswear market primarily dominated by a couple brands, we catered to those looking for “a different way to fly.” Brandblack is using the strength of unique products and marketing tools to establish it’s name. With a team of under ten employees, I had my hands on a little bit of everything. I built marketing tools that would assist in creating the brand’s overall message and aesthetic, including but not limited to lookbooks, catalogs, website/social media content, press materials, and writing stories around collections. I assisted in conceptualizing and carrying out brand strategies to connect with consumers and tell the brand’s story.
I worked alongside the creative director to help style and direct this shoot for the Spring/Summer ‘16 collection.
I then selected the best photos from the shoot and layed them out/edited them into the lookbook(s) above.
Featured on HYPEBEAST, where they called it the “best lookbook for a 2016 Summer collection we’ve seen so far.”
I worked with the team to build out a launch strategy around our first NFL athlete Desean Jackson's signature trainer. As an LA brand, and Desean coming from Cresnshaw, we saw an opportunity to tell a story that no other sportswear brand could. We tapped legendary photographer Estevan Orial to shoot the campaign, which was featured on all major blogs and websites across the web and saw a highly successful product release.
I created a full branding package, including the logo seen in the photo above, for the first sneaker in a line of footwear dubbed the “No Name” series. I conceptualized, designed, and wrote copy for an informational deck to be distributed to all key retail accounts that were going to sell the footwear including big box retailers such as Champs and Footaction. The deck also included terminology and design details to be used for their sales team as well as photo assets for social media channels.
I assisted in the conceptualization and operation of a pop-up shop in West Hollywood titled “Temporary Transmissions.” The idea was to build out a space that properly represented the brand, where the entire collection of footwear and apparel for the Spring/Summer season could sit together.