A S I C S


I assisted strategy efforts in preparation for the Asics Flagship store opening on 5th Avenue, NYC, designed to represent the company’s storied heritage and its mantra and trademark — “Sound Mind, Sound Body.” I had a hand in the choice and development of in-store content and point-of-purchase assets, brand activation/event ideation around NYC, as well as developing partnership opportunities with Asics artist Steve Aoki, aiding the brand in it’s move into the lifestyle market.



Additional details available upon request.


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