A W A Y  T R A V E L

Away Travel had already established themselves as the trendiest luggage brand on the internet - offering "first class luggage at a coach price," but they came to our team to help carve their name into a more mainstream market through Direct Response TV ads. With a focus on direct response, I worked alongside a team to build out the strategy in moving from instagram to the big screen, in an authentic, on-brand way without losing their appeal. Post strategy and ideation approval, I worked alongside the production team to actually produce and edit the final spots that aired.


Additional details available upon request.