Finishline is a footwear retailer that exists "at the intersection of ideas — Where performance meets style. Where classic meets technology. Where street meets fashion." I've been working with their New York creative team to create digital content in partnership with footwear brands such as Reebok, adidas and Tretorn. I have been responsible for telling visual stories that reflect both the brands and retailers, and assist the team in delivering on their briefs.
TRETORN x ANDRE 3000
*Tretorn came to Finishline asking for content to be used across their channels, that would represent who Tretorn has historically been as a brand, with a modern, urban twist to represent Andre 3000s collborative sneaker collection. I was responsible for styling, storytelling and assisting creative direction.
REEBOK x RAE SREMMURD
*Represented Finishline at the Reebok Flexweave launch event, taking over the Finishline Instagram story for the night (700k followers), took 35mm photos of the artists and event space, and interviewed Rae Sremmurd for the Finishline website, to help push the Reebok Flexweave collection sales online.*
Additional details available upon request.